Dave Eddy is the CMO of Vicinity marketing agency and co-founder of Aussie caravan sharing community Camplify. He’s also a good mate of mine. Dave has succeeded in the rare feat of blending a laid back personality with legitimate business success. More recently he’s shifted his focus to include podcasting, which is why I had to sit down with him on Should I Start A Podcast to discuss his own podcasting journey, and to find out all about his secrets of success.
I could keep going with the superlatives about Dave for quite a while, but that isn’t the focus of this article. So instead, I’d like to highlight a key issue that came up in our conversation. It's one that I think could provide a lot of value to others. The issue is that many people are under the false impression that starting a podcast is complicated and takes massive amounts of time.
Podcasting is an art form and does require a good bit of elbow grease to be sure, but starting one is much easier than you might think.
A lot of people get hung up on the perceived difficulty of a podcast. They think it's expensive, it's time-consuming, and that no interesting guests will want to talk with them. These aren’t all necessarily true.
Here are some reasons why:
- You don’t need a fancy mic or perfect acoustics. You don’t need elaborate podcast software or a dedicated producer. To get the ball rolling on your podcast you don’t have to be NPR. All you need is just a few ideas, a little motivation and a decent recording.
- While you don’t have to write a script, do deep levels of research or spend hours mastering the audio after it's over. Be prepared to interview people, but many of these housekeeping tasks can be outsourced. With the right system a podcast can be run on 1-2 hours per week from the host.
- If you’re a beginner podcaster you might be thinking, who will listen to me talk for an hour? And if I have no listeners who will want to come on my show? Most people start a podcast with very little, and if you start bringing value to the table listeners will come. When approaching guests, you’d also be surprised how far doing your homework and being genuinely interested in people will go.
These are all things Dave talked about thinking before he started. As well as how being around people already podcasting helped him see ways around these perceived problems. So if you’re thinking of starting a podcast, these may well be mental hurdles you face as also. Just know it is easier than you think.
And don’t forget Dave’s advice to his 20-year-old-self: start a podcast, interview digital marketers, and learn, learn, learn.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.