audio podcast grows relationships to amplify your business

A podcast helps grow deeper relationships

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When I think about all the guests that I’ve had on my show, I’ve interviewed over 200 really successful, awesome people, and they range in terms of what they do, from people with multi-million-dollar companies to people who are just starting off but have had some amazing success. They have all these diverse areas of expertise, from the Director of the Culinary Institute in New York to Pat Flynn, who is known as the small business guinea pig, to people who have written sixteen books to people who have been speakers for years.  

I’ve had such an amazing journey over the last few years interviewing these brilliant people. We’ve exchanged emails and phone calls and then conversed on the podcast. At the end of an hour, my relationship with them is quite different to when it first started.  

Let me give you an example, because I can’t stress enough how important these relationships are. When I first started my podcast, I put out a call out to an entrepreneurial group, and I said, ‘I’ve got this podcast and I’m about twenty-five episodes in, and I’d like to interview people around food, and around entrepreneurship.’ There was a doctor, Dr Leandra Brady-Walker, who responded to that call out. I interviewed her the first time and we hit it off. It was a cool interview, so go back and listen to it, if you get a chance, on the Bond Appetit Podcast. But that first interview is not all that happened. It was such a good interview that I ended up interviewing her again. And again. She’s now been on my podcast four times. From that point, we became business buddies, and we became accountable to each other. Every two weeks, we would have a conversation about each other’s business, and we got really close. It’s got to the extent that, a few months ago, when Leandra had her second baby, Eden, Leandra asked me to be Eden’s Godfather. I’m very privileged to be a role model in Eden’s life. And I promise you, none of that would have been possible if not for the podcast. Audio makes deep connection possible.  

Audio is the first sense we develop as children before we are born. That is the reason why we talk to babies in their mother’s womb, why we sing to them. There is this genuine connection between sound and the way we feel. There is this brilliant Netflix documentary on how music has changed the lives of elderly people who have Alzheimer’s disease, and how audio, not medication, plays such a massive role in them getting back their memories from their childhood. It forms this deep connection between the present and the past, and between people.
Why wouldn’t you want to get involved in it? Why wouldn’t you, as a business, create this deeper connection? Not only between yourself and your guests, but also with your listeners and your potential clients? Who would you rather buy from: Someone who has sent you ten emails or someone who you’ve listened to for the last half hour?  

Glen Carlson from the Key Person of Influence program had me on the Dent podcast, and it is probably one of the best interviews to be on the other side of …

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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