You can share so much through audio, and deliver it in your own authentic voice. Every business owner knows exactly why they started their business. They know exactly what motivated them to put everything on the line, and go through the ups and downs, and no one can explain that better than they themselves. They know what makes them different. So why not share everything you know? If you know whom you're serving, why not create something that you know they will want to listen to?
If you want your people to know you better, audio is the form of marketing for you. It’s a way to get people to engage with you and understand what you do, even before they figure out whether you can serve them or not. It’s a way for them to hear your real voice. People know that copywriters provide written content – if they can hear your voice and hear you describing something in your own, unique way, then they know it’s really you they’re listening to. If you really care about your people, you have an opportunity to speak to them directly and invite them to know the real you.
I'll never forget the first time I met Brad Beer, who's an amazing athlete. He's a physiotherapist based on the Gold Coast in Australia, and he met me for the first time at a Key Person of Influence dinner. He shook my hand and he said, ‘Hi Ronsley, how are you? How's Rochelle?‘ It was really weird, because I had never met Brad before. When he saw the expression on my face, he said, ‘Oh, I'm so sorry, I listen to all your podcasts when I go for my run, and I feel like I know you, Rons.‘
That's not the only time that that's happened, but it was the first time, which is why I remember it so well. The engagement that is created through podcasting is so phenomenal. Your listeners get to know you intimately.
When you have guests on a podcast, the engagement goes both ways. I interviewed my Dad late in 2015, because I wanted to get his story. I've known this man my whole life. We're really close and we have a great relationship. He's my role model; I look up to him for everything, and I chat to him when I come across roadblocks in my life. He's definitely someone who has set the scene for me and how I view life. So I interviewed him, and after that hour-long conversation, I know more about him than I'd known my whole life. There were so many beautiful things that came out that I had never thought about before, never got a chance to ask him. I didn't know that he would love to have dinner with Steffi Graf, for example. He's an entrepreneur who started his own construction company, which he still runs today, but he’s also been a sportsman his whole life. I asked him about the similarities between sports and business, and all these beautiful, really amazing bits of conversation emerged that I would never have had a chance to experience if I had not interviewed him.
So trust me, the engagement possible through audio is just second to none. Check out this conversation I've had with Glen Carlson on the Dent podcast, I feel so vulnerable when I listened to this episode…
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.